Home › Branding: Allen & Page
The original text at this address was not preserved in the Wayback Machine archive. The material below is compiled from archive fragments.
According to the surviving pages of this site, this page documented a branding project for Allen & Page, one of the leading horse feed manufacturers in the UK. Graphic Evidence was engaged to assess their existing branding and create a new brand identity.
The project exemplifies the discipline of brand identity redesign: understanding the heritage and associations of an existing mark, identifying what should be preserved and what should evolve, and creating a visual identity that maintains continuity whilst addressing contemporary design standards.
The scope included rebrand development, new brand identity, packaging design, brochure and leaflet design, flyer development, website design, advertising, and PR and media planning.
Related pages: see the portfolio section for packaging design work and branding projects.