Branding Designs | Packaging Design | PR

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PREV

Coming up to their 100th birthday Charles Owen,

one of the worlds biggest manufacturers of riding

hats, approached us requiring a rebrand to

celebrate their centennial and better position their

brand for global growth.

Brand Identity Design

Not wanting to change all reference to the globally recognised identity, we decided to bring elements of their existing branding into our designs.

Brand Identity Design

With their products perceived as more feminine and for younger riders we created the new branding to convey a more masculine and professional image without loosing their key values.

New Packaging Design

The new box design, better conveying a professional, classy and consistent brand.

Brochure

Three different brochures were designed for the UK, USA and German markets

Exhibition Stand Graphics

We designed the Charles Owen exhibition graphics for their stand at the trade show BETA International. The stand went on to win best large stand at the show!