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Equestrian hoof care experts, Keratex felt that their marketing needed an update and inspired injection to help them remain as market leaders. They also wanted to update their website to grow their online presence and direct sales. The old site looked dated and didn’t allow Keratex to update, inform and educate their customers. Plus a modern and dynamic ecommerce system was required. A new fresh looking website was designed and coded onto GEMS (the Graphic Evidence Management System). The new site features engaging news and blog pages, as well as product cases studies and a full ecommerce function, which allows deliveries throughout the world. An integrated PR and advertising campaign throughout the farri ery, equine and trade media reafirmed Keratex’s expert dominance and allowed further product news and credibility to be filtrated through to the trade and end users. The launch of Keratex Zeolite, saw the new product appear in all of the major equestrian press publications. The launch of the new product clocked up over 8,000 words of coverage, featuring 32 times, with 21 product images published online and on page across just 4 months!