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Coming up to their 100th birthday Charles Owen, one of the worlds biggest manufacturers of riding hats, approached us requiring a rebrand to celebrate their centennial and better position their brand for global growth. Not wanting to change all reference to the globally recognised identity, we decided to bring elements of their existing branding into our designs. With their products perceived as more feminine and for younger riders we created the new branding to convey a more masculine and professional image without loosing their key values. The new box design, better conveying a professional, classy and consistent brand. Three different brochures were designed for the UK, USA and German markets A new dynamic, global specific website designed and developed. Using our own GEMS content management system and specially developed global product and store locator We designed the Charles Owen exhibition graphics for their stand at the trade show BETA International. The stand went on to win best large stand at the show!