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The well known horse feed manufacturer Allen and Page approached us to revive their identity and reposition their brand within the equestrian market place. Redesigning an identity that Grandad Page created was always going to be a challenge… With their old brand identity portraying more budget than premium, while their products priced towards the higher end of the market, it was important that the new brand identity stated quality along with the clients heritage and eco ethics. Looking a bit tired, outdated and not reflecting the great feed Allen & Page produces We wanted their eighteen sacks to convey the client’s strong commitment to quality and the environment. Changing the sacks from bleached white to craft brown was a big decision, but with the new brand identity and our great designs it exceeded expectations. Magazine advertising campaign to market their new brand identity and packaging design. Some press and media coverage for Allen & Page generated by Graphic Evidence. Company product brochure designed and print management. Exhibition stand graphics designed inline with their current marketing campaigns Redesign and development of their three main websites and launching the first Allen & Page online feed store.