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The well known horse feed manufacturer

Allen and Page approached us to revive
their identity and reposition their brand
within the equestrian market place.
Redesigning an identity that Grandad
Page created was always going to

be a challenge...

Brand Identity Design

With their old brand identity portraying more budget than premium, while their products priced towards the higher end of the market, it was important that the new brand identity stated quality along with the clients heritage and eco ethics.

Old Packaging Design

Looking a bit tired, outdated and not reflecting the great feed Allen & Page produces

New Packaging Design

We wanted their eighteen sacks to convey the client's strong commitment to quality and the environment. Changing the sacks from bleached white to craft brown was a big decision, but with the new brand identity and our great designs it exceeded expectations.

Advertising Campaign Concept and Design

Magazine advertising campaign to market their new brand identity and packaging design

Public Relations - PR

Some press and media coverage for Allen & Page generated by Graphic Evidence

Brochure Design

Company product brochure designed and print management

Website Design

Redesign and development of their three main websites and launching the first Allen & Page online feed store

Exhibition Stand

Exhibition stand graphics designed inline with their current marketing campaigns

Rebranding and launching new products has been really exciting and busy for us and the team at Graphic Evidence really have been crucial to the success of everything, from concept to launch. We are delighted with the innovative ideas and suggestions they have provided and their dedication and quality of work is second to none.


Kyrsten Halley
Brand Manager,
Allen and Page

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