Your brand can be great, your service or product groundbreaking, but if nobody knows about it, it might as well not exist. PR is a hugely powerful marketing tool, generating editorial coverage and media interest in the right places is a sure way to gain awareness and credibility.
More than just Press Release…
At Graphic Evidence we apply more than just a press release to our client’s public relations campaigns. Being the enthusiastic friendly bunch we are, we like to get to know your market place and your audience, this allows us to effectively target the right people at the right time and through the right mediums. Being noticed is only worthwhile if it’s being noticed by the right people!
The definition from the Public Relations Consultants Association is - “PR is about reputation - the result of what you do, what you say and what others say about you.”
At Graphic Evidence we believe that good PR is about developing positive reputations, maintaining goodwill and creating awareness through any and all media. Whether generating editorial coverage, utilising sponsorship opportunities or organising the event of the year, PR is employed to influence opinion and behaviour for the better.
The Graphic Evidence Express
As our testimonial page proves, our clients benefit greatly from our PR services. We offer a comprehensive PR package that is cost effective, efficient, successful and tailored specifically to your needs. Due to our background and extensive experience as a company we understand what can realistically be achieved in numerous mediums and therefore know what works best and when.
Our history and background of publishing has given us an insight as to how the media operate and what makes them sit up and pay attention. We’ve been on the reciprocating end of some good and very bad PR and it is this experience of both sides of the fence that gives us the edge over our competitors.
We are not about bombarding the media with endless press releases. All that does is upset the people you are trying to impress and make them head straight for the delete button. At Graphic Evidence we understand what the media are looking for, how to deliver it and most importantly how to capture their attention.
Prepare for launch!
We would begin by initially meeting with you to build a full understanding of your company and your aims/goals for your public relations. We would then decide upon key messages for the promotion, produce a PR plan and then launch our campaign. Once the plan is underway, we’ll keep you fully involved at every stage of the media’s response.
Advertising Executive, Horse & Hound, Horse and Eventing
Fancy Fowl Magazine
Advertisement Manager, Horse & Rider and Pony
Your Horse works closely with Graphic Evidence and we’ve always found them to be really professional. They understand their clients needs and work really hard with us to find the best solutions to deliver a strong marketing campaign. Their organisation and attention to detail means they are great to work with projects being delivered successfully and on time.
Bauer Hobbies & Transport Division, (Equine, Gardening & Transport)
Graphic Evidence regularly place advertising with Smallholder and I find that they are always efficient and conduct themselves in a professional and courteous manner. It is a pleasure to work with Graphic Evidence as they show knowledge and integrity about what they do and are trying to achieve for their clients. I also find that unlike some other companies Graphic Evidence use common sense to ensure a smooth running schedule for both their clients and the publication.
Agricultural Sales Manager, Smallholder
We are a new launch monthly, aimed at both the rural and urban smallholder. Graphic Evidence contacted myself out of the blue as one of their clients is relevant to the market place, their attitude was refreshing and professional, and the media booking was concluded within 24 hours. I know now that this is the start of a rewarding business relationship.
Advertisement Sales Manager, Home Farmer
Our job is to ensure that our clients have a positive and proactive relationship and reputation with their potential market. Using the best forms of media to raise their profile. We also handle media enquiries on behalf of clients and act as their press office on a day-to-day basis.
If things go wrong - we will employ our Crisis Management strategies to protect your reputation and ensure that any damage is limited. We begin by taking the time to get to know you, your business and your goals. Your PR campaign is then formed to achieve your immediate objectives whilst enhancing your company mantra, philosophy and overall aims.
Yes - but remember 9 out of 10 press releases don't get used by the media because they are either badly written, irrelevant, not news worthy, targeted at the wrong people or publication, miss the deadline or aren't accompanied by a decent photo.
Do you know the editor of your industry’s leading magazine, how to capture the attention of the features editor at your local newspaper or how to get on a particular radio station show? We do!
Most of the companies we work with hire Graphic Evidence on a ‘retained basis’, where the client pays a fixed fee each month, in return for a set amount of service. This ensures that every opportunity that arises is explored and that the company receives the very best value for money for a comprehensive PR package.
Clients may hire Graphic Evidence for specific projects and we will agree a price for a specified public relation project or period and deliver your PR to meet the projects needs. This can be useful for one-off product launches, annual events and for special occasions.
Graphic Evidence already work with a number of clients who proceed with their internal PR campaigns and hire Graphic Evidence for specific projects and areas. Graphic Evidence even work very closely with other PR agencies.
To be blunt, no. But to date we have never failed!
If you expect your news release and PR to appear word-for-word in a specific publication, consider paying for an advertorial. However, Graphic Evidence’s close working relationship with the media allows us to encourage powerful coverage for your campaigns.
Yes. If we genuinely believe (based on the brief) that extensive coverage is extremely unlikely or improbable. We do not want to waste your money or time – we would always advise you to concentrate your efforts in areas that will be more valuable to you.
