Graphic Evidence has just completed a rebrand of one of the UK’s largest and most respected animal feed manufacturers Allen & Page Horse Feeds.

Moving away from their three orange stripes logo (which had been used for over 40 years) the new brand has been engineered to reflect the company’s natural and environmentally friendly ethos.

‘A change in logo in itself is a gigantic leap for the long standing family owned company. When we first started the project we quickly discovered how strongly their loyal customers loved the products and a lot of responsibility was on our shoulders to create something very special’ said Adam Arnold, Managing Director of Graphic Evidence. He continued ‘Not only did we have to cultivate a brand that portrays Allen and Page’s strong company values and prestigious history, but it also had to be versatile enough to work in a vast array of formats; most importantly their packaging.’

As well as the new brand Graphic Evidence has redesigned Allen and Page’s packaging, advertising campaigns, website, stationery, brochures, leaflets, exhibition stand and promotional material like pens, stickers and carrier bags. Samples will soon be featured in the portfolio section of this site.