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About Graphic Evidence: Since 2003, Graphic Evidence has blossomed into a creative marketing agency proudly producing beautiful brands, websites, packaging, and printed literature.
Fighting crimes against
creative marketingIn 2003 a group of elite creatives were brought together to fight crimes against design and marketing. Today, they are known as Graphic Evidence, a team who have made it their mission to engineer stunning brands, develop engaging websites, produce perfect packaging and create remarkable marketing literature - striving to put right what was once shabby, dull and outdated.
In this eight year mission the Graphic Evidence creative collective have helped companies large and small from around the world, from a simple local website design to a full global rebrand and marketing campaign. Graphic Evidence are always enthusiastic and proud of the work they create, no matter the project sector or size. The versatility and creativity of the work throughout this site is testament to this.
The Graphic Evidence HQ is based in a beautiful converted barn in Essex, and have clients throughout the UK and across the world. Wherever you are and whatever the creative requirement, the Graphic Evidence team are on hand to help.
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Adam Arnold
Managing Director
Adam is the founder of Graphic Evidence
and is the driving force behind the company's rapid growth. His career as a Creative Director and Marketing Consultant has seen him work on projects for the likes of Adidas, Barclays Bank, Unilever and for some of the worlds biggest publishing companies. Adam's creative design experience and knowledge of branding are a great asset for clients and his infectious enthusiasm is reflected in every project Graphic Evidence undertakes.Helen Stock
Director
Popular with the clients and the media, Helen manages the public relation and project management side of Graphic Evidence. With a management style that demands attention to detail and organisation, Helen ensures projects run smoothly and jobs are completed to a high standard and on time. Helen's training and experience as a website copy writer enables her to write and edit client's websites and assist with their searchability. Her career as a journalist and magazine editor also gives Helen a great understanding of the media and copy writing.
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Adam Arnold Interview
Q: What's your name and position in the company?
A: Adam Arnold, Managing Director.
Q: Describe your company in 5 words.
A: Creative, clever, friendly, humour, enthusiastic.
Q: What's your business philosophy?
A: To create and enjoy creating. I believe success is far more likely if you're doing something you enjoy.
Q: How was your company name Graphic Evidence chosen?
A: At first it was going to be called 'Sausage' because I thought it was quirky and fun, but the brand guru within me said that was just bloody stupid... so after much contemplation I went with Graphic Evidence, which a lot of people seem to like.
Q: Describe your office environment.
A: Bright, open plan, rural and fun. We laugh a lot and really enjoy what we do, it shows in the office atmosphere and our work.
Q: What area of creative marketing is your forté?
A: For me it's definitely branding and brand design. Being entrusted to create an identity and personality of a company or product I still find inspiring and a real honour. There is also a lot of psychology behind branding which I enjoy. Positioning a brand and influencing customer perceptions takes great creativity and understanding of consumer behaviour.
Q: Describe how your team interact and work together.
A: We're not a big company so we work closely together and often brainstorm and plan projects before getting stuck into the design development. We also have a great work flow system which logs what status each project is at and how much time has been spent. This really helps us achieve deadlines and keep within budgets.
Q: How do you get the majority of your business?
A: Word of mouth, design work and search engines. We've obviously made good impressions, as we get a lot of new business from client recommendations and companies contacting us after seeing work we have created for other people. We also get a great response from our website, we have completed a SEO campaign and are now ranked high with some popular keywords.
Q: If you were to give your clients one tip on how to get the most from their marketing what would it be?
A: Brand first. All other marketing is a hell of a lot easier if you have strong brand foundations... and of course employ Graphic Evidence!
Helen Stock Interview
Q: What's your name and position in the company?
A: Helen Stock, Director.
Q: Describe your company in 5 words.
A: Creative, enthusiastic, flexible, friendly and ambitious.
Q: What's your business philosophy?
A: Listen, learn, be prepared to evolve and work hard.
Q: Describe your office environment.
A: Busy! Supportive, fun and fuelled by coffee and Haribo.
Q: Describe how your team interact and work together.
A: We all like to work together, discussing and building on each others work. We find this brings out the best in ourselves and the projects we produce for clients.
Q: What area of creative marketing is your forté?
A: PR and creating rounded marketing plans. With a media degree and experience of working in many forms of media, including; radio, tv, newspapers and magazines, I feel I understand what journos want. I use this knowledge and my connections to get companies and individuals the coverage they need for promotion and to assist when dealing with crisis management. I like to use my experience to develop rounded marketing plans for clients, so they are making the most of what they already have and to ensure they get the best from areas like social networking, promotional features and advertising etc.
Q: What makes you different from other marketing companies?
A: The Graphic Evidence team all come from different backgrounds, as magazine/newspaper designers, PR officers, computer programmers, journos, brand gurus and much much more, so we offer clients a full spectrum of marketing ideas and skills. We can also combine all of these to give clients the very best marketing campaigns. As clients have said: “Graphic Evidence are our whole marketing department, I just make one call”.
Q: What do you think is the most crucial element of creating a good client relationship?
A: Understanding and clarity. As your marketers we need to know and understand your end goal, if you just want to increase sales then we can help make that happen. If you want to increase profit, then we need to focus on the products or services with the biggest/best return. Or if you want to increase your customer base and educate then we can do that also. We need to keep the main goal in mind to ensure that everything we do is geared to achieving this.
Clarity – we need to know what the client expects from us, and the client needs to know what we are doing, how we are doing it and exactly how much it will cost. We are not an agency that hits clients with large unexpected bills. We ensure that all costs and expenses are agreed by the client before any work is undertaken.
Q: How do you manage demanding clients?
A: Well the 'Clarity' bit comes in here. If we all know and agree what work is expected, by when and how much it will cost, then clients don't tend to be demanding, just happy! We always try to be flexible, we understand that industries change and so does business, so we encourage clients to keep a constant communication with us, so we can ensure that end products are exactly what they need.
Q: Where do you see your company in 10 years time?
A: Much the same as we are now, a tight group working together to deliver marketing solutions for large conglomerates and small sole traders. The diverse work keeps us fresh and inventive.
And maybe in 10 years, we'll all commute to work on hover-boards, that would be cool.
Q: If you were to give your clients one tip on how to get the most from their marketing what would it be?
A: Employ Graphic Evidence, lol. Seriously, look at the whole picture, step back and decide what your goals are for the next 6 months, year and 5 years. Then make your marketing plan work for you towards these goals. Simple plans are always the best!
