In the know
It’s easy to get over absorbed with your business, head down working hard and become completely unaware of what’s happening around you.  Many people know every millimetre of their own company, though when asked what’s hot in the market or what their competitors are up to, a blank expression appears and shoulders are shrugged. Read the rest of this entry »

It is interesting how marketing is currently perceived within the equestrian industry. On one side we have those who’ve embraced its importance and push to get their company recognised; on the other there’s those who still shudder and swiftly hide their wallets at the thought. Read the rest of this entry »

If one more person asks you, “what’s your website address?” you can politely tell them, www.i_dont_have_one.com. After all, designing a website is not on your list of priorities and with all of the costs of doing business, why should you spend money on a website when you don’t “need one?” Read the rest of this entry »

Color brochures are about the quick delivery of information. All brochure printing designs sport messages that are easily readable and immediately understandable.

If you do not know yet how to design your color brochures for a quick read then you have some learning to do. In this article, we will teach you how to make your brochure content easier and faster to read through some layout techniques. With luck, you should be able to do this in your own brochure printing task as well. Read the rest of this entry »

For any company or its product, its market image is very important at company level as well as product level. Organizations spend a lot of money to build up a positive image of their business. The way in which a particular brand or product is perceived by the masses might be very different from the reality. Usually the problem arises at the stage of communicating with the target customers and providing them with the information about the benefits they would get by using their products or services. Read the rest of this entry »

I read a lot of articles on branding, but I thought the following I discovered on a designer blog might be of interest to a few of you…

A Brief Primer
Branding. Most people think that “brand” begins and ends with the logo, when the truth is much more than that. Essentially, a brand is an idea and perceived value formed by its intended audience based on a company’s culture, product, and service. An identity system that includes the logo and colour scheme is typically the starting point of a brand, but it can branch out to exactly how you word things to customers, to what type of people you hire, Read the rest of this entry »