The power of PR.
PR (Public Relations) has become very popular within the equestrian world over the past few years, with more and more companies becoming aware of its importance and effectiveness. With this said PR is often perceived by the equine industry as just frequently bombarding publications with press releases until one sticks and some editorial coverage is achieved. Read the rest of this entry »

In the know
It’s easy to get over absorbed with your business, head down working hard and become completely unaware of what’s happening around you.  Many people know every millimetre of their own company, though when asked what’s hot in the market or what their competitors are up to, a blank expression appears and shoulders are shrugged. Read the rest of this entry »

It is interesting how marketing is currently perceived within the equestrian industry. On one side we have those who’ve embraced its importance and push to get their company recognised; on the other there’s those who still shudder and swiftly hide their wallets at the thought. Read the rest of this entry »