Puffa – Launch of the SS10 collection
15th July – Kersey Mill, Nr Ipswich, Suffolk

As the PR agency for iconic country clothing brand Puffa, it was with great excitement that I attended the launch for their Spring Summer Collection for 2010. The clothing launch was held in the beautiful and picturesque setting of Kersey Mill, near Ipswich in Suffolk. The presentation of the collection took place in a room that was formally the old Kiln, which was part of the original mill. The walls were decorated with Puffa regalia and bunting, making the display of the new collection shine through and excite all the attendees! Read the rest of this entry »

Color brochures are about the quick delivery of information. All brochure printing designs sport messages that are easily readable and immediately understandable.

If you do not know yet how to design your color brochures for a quick read then you have some learning to do. In this article, we will teach you how to make your brochure content easier and faster to read through some layout techniques. With luck, you should be able to do this in your own brochure printing task as well. Read the rest of this entry »

For any company or its product, its market image is very important at company level as well as product level. Organizations spend a lot of money to build up a positive image of their business. The way in which a particular brand or product is perceived by the masses might be very different from the reality. Usually the problem arises at the stage of communicating with the target customers and providing them with the information about the benefits they would get by using their products or services. Read the rest of this entry »

I read a lot of articles on branding, but I thought the following I discovered on a designer blog might be of interest to a few of you…

A Brief Primer
Branding. Most people think that “brand” begins and ends with the logo, when the truth is much more than that. Essentially, a brand is an idea and perceived value formed by its intended audience based on a company’s culture, product, and service. An identity system that includes the logo and colour scheme is typically the starting point of a brand, but it can branch out to exactly how you word things to customers, to what type of people you hire, Read the rest of this entry »

6th World Congress and Exhibition.
24 – 28 June 2009 The Ritz Carlton Millenia Hotel, Singapore.

After designing promotional material and marketing the event for the last two years it was great to get the opportunity to attend and see the proceedings first hand. The congress was held at the Ritz Carlton Millenia, a stunning hotel offering amazing views (see image below), art, food, architecture and of course a warm Singaporean welcome… not quite as warm as the outside temperature of 44º. Read the rest of this entry »

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